| |  |  | |  | |
Business English Diese App ist entstanden nach einem Business English - Kurs im Sommer 2010 auf Malta. Sie dient einer kurzen strukturierten Übersicht der CEFR - Einstufungen, speziell der Stufe B2: Upper Intermediate. Einschließlich Literatur-Beispiel, mit Inhaltsübersicht eines Lehrbuches.  | 
| 
| CEFR Einstufung | 
|
Lerninhalte orientieren sich am Common European Framework of Reference to Languages (CEFR) des Europarates. | A | Elementare Sprachverwendung (Basic User) | | A1 | Beginner | | A2 | Elementary | | B | Selbständige Sprachverwendung (Independent User) | | B1 | Intermediate | | B2 | Upper Intermediate | | C | Kompetente Sprachverwendung (Proficient User) | | C1 | Advanced | | C2 | Proficiency |
Zertifizierungen z.B. von Wall Street Institute oder Cambridge vergleichen sich mit CEFR. Für Meetings, Präsentationen, usw. sollte man sich auf den Leveln B2 oder C1 bewegen. |
| CEFR Literatur |  |
| | Tipps |  |
Welcher Kurs? Entscheidung für Wochenkurs, Intensivtraining und schnelle Einordnung des eigenen Könnens. Ergebnis: Guter straffer Kurs, umfangreicher Sprachschatz , viel Sprechen in kurzer Zeit. Wo? Deutschland, England, Malta, USA, Südafrika? Welche Schule? Wichtig: - Native Speaker, also muttersprachliche Lehrer(innen) - Mehrere Kursangebote „Business English“, Level, Altersgruppen, Umfang - Unterrichtsräume (z.B. Klimaanlage auf Malta) - Kommentare von Kollegen und aus Internet - Wohnen (Schulappartements, Familie, Hotel) Wir haben uns auf Malta für ein besseres Hotel entschieden, auf Grund von persönlichen und örtlichen Gegebenheiten (Nähe zur Schule, trockene Insel, Klimaanlage, Pool, Strand) und ein bißchen Urlaub. Dauer Wochenkurse beginnend jeden Montag. 20 bis 30 Wochenstunden. Evtl. zusätzlicher Einzelunterricht. Einstufung Am ersten Tag wurde in der Schule ein effektiver Einstufungstest vor dem Unterricht durchgeführt. Täglich Zeit einplanen für Vor- und Nachbereitung! Wenig Zeit für Urlaub, örtliche Veränderung tut trotzdem gut. Ideen zur Vorgehesweise - Selbsteinschätzung: Für was benötige ich den Kurs? Telefonieren, Meetings, Präsentationen. - Benötige ich spezielle Themen wie z. B. Finanzen, International Marketing, Kulturelle Eigenheiten? - Welchen CEFR-Level benötige ich? - Schule und Kurs aussuchen (Empfehlung, Internet) Viel Spaß und viel Erfolg. |
| | Business English | 
|
Market Leader Upper Intermediate Business English | Unit 1 : | Communication | | Unit 2: | International marketing | | Unit 3: | Building relationships | | Unit 4: | Success | | Unit 5: | Job satisfaction | | Unit 6: | Risk | | Unit 7: | e-commerce | | Unit 8: | Team building | | Unit 9: | Raising finance | | Unit 10: | Customer service | | Unit 11: | Crisis management | | Unit 12: | Management styles | | Unit 13: | Takeovers and mergers | | Unit 14: | The future of business |
|
| MARKET LEADER
Upper Intermediate |  |
Unit 1: Communication | | Discussion: What makes a good communicator? | | Texts: marketing manager for mobile media, Anuj Kannah (Netsize), Gearbulk | | Language: Idioms, phone situations | | Skills: Dealing with Communication breakdown | | Case Study: HCPS, private health care, Geneva, e-mail |
|
| MARKET LEADER
Upper Intermediate |  |
Unit 2: International marketing | | Discussion: International brands | | Texts: Coffee culture, Latin america, starbucks,
Paul Smith (marketing specialist) | | Language: Noun compounds, noun phrases | | Skills: Brainstorming | | Case Study: Zumo, global brand, sports drink, e-mail |
|
| MARKET LEADER
Upper Intermediate |  |
Unit 3: Building relationships | | Discussion: Business relationships | | Texts: Ward Lincoln (Business Rel. Man.), Agnes Chen global Relationships, AIG knows everyone | | Language: Relations, multi-word verbs | | Skills: Networking | | Case Study: Kimsoong, Korean cars, Getting to know you, sales letter |
|
| MARKET LEADER
Upper Intermediate |  |
Unit 4: Success | | Discussion: Defining success | | Texts: Catherine Ng (successful watch business), Puma and Adidas, Steve Jobs | | Language: Present and past tenses, prefixes | | Skills: Negotiating | | Case Study: Camden FC, press release, letter |
|
| MARKET LEADER
Upper Intermediate |  |
Unit 5: Job Satisfaction | | Discussion: Motivation, satisfying | | Texts: Helen Tucker (HR Procter and Gamble),Perks that work | | Language: Motivation factors, passives | | Skills: Handling difficult situations | | Case Study: Crawford PLC Ldn , office attraction,guidelines |
|
| MARKET LEADER
Upper Intermediate |  |
Unit 6: Risk | | Discussion: Risks everyday and business | | Texts: Steve Fowler (Institute of Risk Man.), four main types of risk, Shivan Subramaniam FM Global | | Language: Risk, adverbs of degree | | Skills: Reaching agreement | | Case Study: Suprema cars, improve profit, report |
|
| MARKET LEADER
Upper Intermediate |  |
Unit 7: e-commerce | | Discussion: Use of internet | | Texts: Jeff Kimble (Dell) success online, Internet shopping, Roger Marris (Smarterwork) | | Language: Internet terms, conditional | | Skills: Presentations | | Case Study: KGV Europe, music retailer, e-mail |
|
| MARKET LEADER
Upper Intermediate |  |
Unit 8: Team building | | Discussion: Thinking styles | | Texts: Janet Greenfield (HR), successful teams | | Language: Prefixes, modal perfect | | Skills: Resolving conflict | | Case Study: BES, improving performance of sales, letter |
|
| MARKET LEADER
Upper Intermediate |  |
Unit 9: Raising Finance | | Discussion: Ways of raising money | | Texts: Patrick Grant, getting a bank loan | | Language: Idioms, Dependent prepositions | | Skills: Negotiating | | Case Study: Vision Film Company, e-mail |
|
| MARKET LEADER
Upper Intermediate |  |
Unit 10: Customer service | | Discussion: Customer complaints | | Texts: Sarah Andrews (Harrods), HP customer first | | Language: Handling complaints, gerunds | | Skills: Active listening | | Case Study: Hermes Communications Swiss, reports |
|
| MARKET LEADER
Upper Intermediate |  |
Unit 11: Crisis management | | Discussion: When is a problem a crisis? | | Texts: Mike Seymour, managing crisis, Aurora cancelled | | Language: Noun phrases with/without of, contrast and addition | | Skills: Asking and answering difficult questions | | Case Study: Titan, game over, report |
|
| MARKET LEADER
Upper Intermediate |  |
Unit 12: Management Styles | | Discussion: Do‘s and don‘ts for managers | | Texts: Niall Foster, successful managers, management styles | | Language: Management qualities, Text reference | | Skills: Putting people at ease | | Case Study: Zenova Hanover, health, beauty, action minutes |
|
| MARKET LEADER
Upper Intermediate |  |
Unit 13: Takeovers and mergers | | Discussion: Pros and cons of takeovers and mergers | | Texts: Susan Barratt (Financial Director), Making acquisitions, corporate marriage | | Language: Words takeovers and mergers, headlines | | Skills: Summarising in presentations | | Case Study: Bon Appetit PLC, restaurant-chain, report |
|
| MARKET LEADER
Upper Intermediate |  |
Unit 14: The future of business | | Discussion: Personal predictions | | Texts: Tamar Kasriel (Knowledge Venturing, Henley Centre), New working model | | Language: Describing the future, prediction, probability | | Skills: Telephoning customers, getting the right info | | Case Study: Yedo Department Stores Tokyo, report |
|
|
|
 |
| |  | |  |  |
| |
|
|
